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HARAKENZO
WORLD PATENT & TRADEMARK


OSAKA
HEAD OFFICE

DAIWA MINAMIMORIMACHI BLDG.,
2-6, 2-CHOME-KITA, TENJINBASHI,
KITA-KU,OSAKA 530-0041 JAPAN
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WORLD TRADE CENTER BLDG. 21F,
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NOMURA REAL ESTATE HIROSHIMA BLDG. 4 F, 2-23 TATEMACHI, NAKA-KU, HIROSHIMA CITY, HIROSHIMA 730-0032, JAPAN
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FAX:+81-52-589-2582
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In the background of the HARAKENZO trademark is a global map wherein countries/regions are sized according to the number of patents registered there in 1991.

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NEWS
IP News index

From “KIMONO” to “SKIMS”―Decision made on new name of Kim Kardashian’s brand for shaped underwear

On August 26, 2019, the U.S. celebrity announced her decision to made “SKIMS” the new brand name due to the turmoil after the U.S. celebrity applied for a trademark registration for to name "KIMONO (キモノ)" as the brand name shaped underwear.
This uproar developed so far that even mayor of Kyoto requested in an official letter that she reconsiders the use of “KIMONO”, after which she announced a brand change on July 2, 2019, and asked for ideas on a new brand name on Twitter.


https://www.wwdjapan.com/articles/917431













































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